Saju Shaha is an Assistant Professor at the Department of Marketing in Jahangirnagar University.  Before joining as a faculty here, he served as a Lecturer at the Department of Marketing in Bangladesh University of Professionals (BUP).  Prior to that, he worked for many esteemed private universities and institutions.

He is highly interested in unmasking the ways of blending both economies theories, statistical tools and marketing strategies and practices with affluent datasets in order to deeply understand stakeholders’ insights and develop as well as practice better strategies for the managerial people to enjoy a competitive edge in the marketplace.

He earned his Master of Business Administration (MBA) and Bachelor of Business Administration (BBA) with excellence from University of Dhaka, the highest echelon of academic excellence.

RESEARCH INTEREST

His main research areas are marketing analytics and consumer behaviour analytics to deeply understand and predict stakeholders' insights and patterns of behavior.