Nayeema Ahmed is an Assistant Professor at the Department of Marketing, Faculty of Business Studies, Jahangirnagar University, Bangladesh. She also worked as the Chairman of the Department of Marketing from August, 2017 to July, 2020. Before working as a faculty at Jahangirnagar University, she worked as an Assistant Professor at Department of Business Administration, Shahjalal University of Science & Technology, Sylhet, Bangladesh. As a teacher as well as a researcher, Nayeema is committed to learn and disseminate knowledge to others. 

She completed her MScM in Retail Management at Ted Rogers School of Management at Ryerson University, Toronto, Ontario, Canada. Earlier, she completed BBA and MBA from the University of Dhaka, Bangladesh. In her academic life, she achieved Dean’s Honor Award and Dean’s Merit Award from the Faculty of Business Studies, University of Dhaka, Bangladesh.

Nayeema’s primary research interests are in the consumer behavior discipline.

RESEARCH INTEREST

Consumer Behavior, Tourism Management, Sustainable Marketing, Slow Fashiona